At the beginning of 2020, we started working on Embryo, the virtual
office for remote teams. We worked hard to try and find
product/market fit. During our testing, we tried some rather novel
ideas but struggled to find a product that was sufficiently
differentiated from the current offerings to provide a 10x
improvement to users. As a result, we decided to pivot.
Whilst working on Embryo, we explored the idea of hosting virtual
events to market our service. After talking to a number of thought
leaders, we discovered they had difficulty monetizing and engaging
their audiences in interactive virtual formats, whilst attendees
were dissatisfied with the lengthy, verbose, and sloppy nature of
their prior virtual event experiences. So, we built a platform for
an invite/application only community of respected thought leaders to
host short, inspiring, and interactive virtual gatherings.
To paraphrase Garry Tan, previously of Y Combinator: “You have a finite number of tries, but if you time-box your tries, you’ll try more things, and maximize your chances of success.”